Does your business have a call center? Yes. We can say that without ever having stepped foot in your organization, because any company that has ever had an employee talk to a customer over the phone has a call center. The truth is that any time your business handles a customer call, it is an opportunity for revenue. And with the latest technology available, even the smallest company can handle customer calls the same as a large call center.

The latest PBX platforms give your business the ability to increase revenue by taking more calls and spreading the work out among your staff. Basically, any employee, regardless of their job title, can take and field customer calls at least part of the time, greatly reducing call wait time and boosting responsiveness to customers. In fact, it is common for many companies to have a 3-1 ratio of lines available to staff when setting up their call center. To support this when selecting your own phone system, you should be answering five basic questions:

• Will this system increase call efficiency for my organization?
• Will it build revenue?
• Will we be able to reduce our phone infrastructure costs?
• Does the system provide for growth and flexibility?
• What level of service and support can we expect from the phone system vendor?